Enhanced OmniBus iTX v1.0 Now Shipping
New Features Extend OmniBus Systems' iTX Software-Based Transmission System Beyond Simple Master Control and Broadcast Automation
DENVER — Sept. 8, 2006— OmniBus Systems today announced that iTX 1.0 is now shipping to existing clients. The groundbreaking software-based transmission system is equipped with a robust range of features that extend its capabilities far beyond simple master control and broadcast automation.
"OmniBus has concluded beta testing of iTX and completed installations in a wide range of demanding environments, including broadcast networks, cable networks, direct broadcast satellite, cable MSOs, television stations, IPTV, and streaming media sites," said OmniBus Systems' Jay Schwartzberg, vice president of worldwide sales of iTX. "iTX is performing well in all of these environments and has demonstrated dependable and flexible operation, with a well-rounded feature set that meets the needs of advanced program production and playout."
iTX intelligent transmission software replicates all functions of master control to a very high level of sophistication, allowing small and mid-sized broadcasters to make a measured migration from the traditional hardware-based world toward a next-generation, software-based transmission facility. The software also serves as an unusually easy-to-maintain and cost-effective playout solution for moderately sized transmission facilities, emerging transmission markets, disaster recovery systems, or companies launching IPTV services or new cable channels.
Built on a forward-looking platform, iTX relies on Microsoft .Net connectivity and workflow technologies, Microsoft SQL Server data management tools, and Microsoft Office suite of productivity products, providing a robust operating environment and potential for customization and system growth. iTX runs exclusively on HP server systems and is powered by AMD Opteron dual-core processors that effectively double the computing performance available to each motherboard processor socket. As a result, iTX is able to deliver full-featured editing and special effects functionality in addition to automation and master control.
Serving as video server, master control, graphics, and logo inserter with functionality including automation, ingest, editing, and basic content management, iTX provides the tools required for sophisticated branding and smooth transitions between clips, all available within a single drag-and-drop interface that allows operators to monitor and control multiple channels and schedules on-screen simultaneously.
Among the features of iTX 1.0 are video transitions and DVE, a fully integrated character generator, simultaneous logo handing and insertion, voiceover and audio clip creation, Flash animation, clip editing and segment production, and fit-to-fill time-stretching and compression capability. iTX is capable of supporting multiple live inputs, and this format-independent and bit rate-agnostic system freely mixes DV25; MPEG1, 2, and 4; and WM9 formats. It can scale incoming media of any resolution to the appropriate output format, enabling SD and HD content to be mixed on the same playlist. VBI and VANC data are preserved throughout the production and transmission processes, enabling simple VBI insertion on the output.
Full redundancy ensures reliable and continuous operation, while the small footprint of iTX allows media companies to incorporate its advanced technology into virtually any facility. A Web-based interface links iTX to external systems and gives operators the ability to access and control the system remotely.
"iTX 1.0 gives media companies a proven, cost-effective, and easy-to-use alternative to complex modern broadcast infrastructures," added Schwartzberg. "Clients across the globe have put iTX to the test, and the enhanced functionality of iTX 1.0 reflects its development and success based on real-world implementations."
More information about OmniBus Systems' iTX software-based transmission solution is available online at www.omnibus.tv.
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About OmniBus Systems
OmniBus Systems provides broadcasting, cable, and satellite organizations with comprehensive automation and media content management solutions that address every area of television-related operations. Its newsroom, content, and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States, Germany, and Singapore. More information is available at www.omnibus.tv.
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