Cost and Technical Benefits Make Software-Based Production and Transmission System an Attractive HD Solution

DENVER, Colo. — April 3, 2007 — OmniBus Systems, the award-winning provider of comprehensive broadcast automation and content management solutions, today announced that iTX, the groundbreaking software production and transmission system, has notched up $7.5 million in orders, with a large proportion from sales to customers launching high-definition (HD) services. At NAB2007 OmniBus is launching iTX version 1.1, featuring new HD ingest and content browsing capabilities that further strengthen the solution's appeal as a platform for HD broadcasting. (See separate release for details.)

Based on a like-for-like specification of 20 HD playout channels, five HD ingest channels, 2.3 TB of online storage and 12 TB of nearline storage, an HD broadcasting solution based on iTX requires only around half the investment needed for a setup using conventional hardware. "That is a huge consideration for broadcasters of any size that are scaling up for HD," said Ian Fletcher, CTO, OmniBus Systems. "We are finding that broadcasters are drawn to iTX not only for these cost advantages, but also because it simplifies many of the technical issues facing designers of new HD installations."

"There are a number of challenges, including dealing with surround sound and the upconversion of existing content," added Fletcher."iTX solves all of these problems in a single software package by enabling broadcasters to produce a hybrid schedule consisting of HD and SD, and a mix of stereo and 5.1. iTX seamlessly marries all these types of content into an HD-compatible 5.1 output with all upconversion being done in real time."

iTX is a revolutionary, next-generation software-based production and transmission solution that uses just standard IT hardware and advanced software technology. By leveraging the performance, cost and connectivity benefits of industry-standard hardware, iTX makes online storage, video serving and nearline storage simpler and far more economic to install. In addition, because the iTX software handles video effects, logo generation and digital/analog conversion, the traditional investment in dedicated equipment is unnecessary.

The powerful iTX solution builds on OmniBus Systems' high-end automation expertise to deliver automation, ingest, editing and content management, bringing the functions of video server, master controller, graphics devices and logo inserter together into a single integrated platform for high-quality, crafted production.

Since its launch at NAB2006, OmniBus iTX has generated intense interest among broadcasters in all areas of the industry, from some of the largest, most established names to new entrants targeting innovative delivery models such as IPTV and mobile television.

More information about OmniBus Systems' digital asset management, automation and transmission technology is available online at www.omnibus.tv.

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About OmniBus Systems
OmniBus Systems provides broadcasting, cable, and satellite organizations with comprehensive automation and media content management solutions that address every area of television-related operations. Its newsroom, content, and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States, Germany and Singapore. More information is available at www.omnibus.tv.

ENDS