OmniBus Launches iTX On Demand™ VOD Solution

Software Playout and Automation System Streamlines Generation of VOD Content Alongside Broadcast Output

DENVER — Sept. 7, 2007 — OmniBus Systems, the award-winning provider of comprehensive broadcast automation and content management solutions, today announced iTX On Demand™, a new version of the groundbreaking software-based broadcast automation and playout system. iTX On Demand greatly simplifies the process of creating VOD material by allowing broadcasters to transmit conventional channels and save VOD-ready content from the same iTX workflow and hardware, without having to re-ingest or reformat material explicitly for VOD use. iTX On Demand will be previewed during IBC2007 at the OmniBus stand, 8.441.

iTX On Demand can be used to create everything from low-resolution files for Web download or mobile phones to HD MPEG4 files with Dolby® surround sound for broadband IPTV applications.

Broadcasters can choose to save the output of a playlist to an MPEG or WMV file at the same time as transmitting it to air, or customize the playlist with branding and other elements specifically for the VOD service, for rendering offline. All format conversion and encoding is handled automatically by iTX On Demand software to produce finished output in the required format.

Broadcasters using iTX On Demand to create VOD content can take advantage of the full range of iTX production features and automation functionality, creating playlists with the same tools and schedule downloads used for the conventional channels, while adding any promo material, keys, graphics, picture-in-picture, voiceovers and visual effects required for the customized VOD output. iTX’s outstanding multiformat capabilities mean broadcasters do not need to create new workflows to convert material specially for the VOD output, and content is ingested once only for both broadcast and VOD use.

“With iTX On Demand, OmniBus has simplified a tricky problem for the increasing number of broadcasters who need to provide VOD content alongside their conventional channels,” said Ian Fletcher, chief technical officer for OmniBus Systems. “Until now, it’s been quite a challenge for broadcasters to do this without having to use a completely different workflow that often involves re-ingesting the material, converting files to different formats and so on. iTX already provides a powerful and highly efficient solution for conventional broadcast and IPTV, and now, with iTX On Demand, broadcasters and other content providers easily can add parallel one-button generation of VOD content to their operations.”

iTX is a revolutionary, next-generation software-based broadcast production and transmission solution that uses standard IT hardware and advanced software technology to provide all the functionality of a traditional broadcast playout chain integrated into a file-based environment. The system is equally capable of linear broadcasting, IPTV streaming and VOD content generation. Building on OmniBus Systems’ decades of experience as a leading provider of high-end automation, ingest, editing, content management and playout solutions, this groundbreaking system uses a single unified software application to provide sophisticated video server and master controller functions, with powerful built-in graphics, character generation and logo insertion tools.

iTX On Demand will be available beginning in Q1 2008.

More information about OmniBus Systems digital asset management, automation and transmission technology is available online at www.omnibus.tv.

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About OmniBus Systems
OmniBus Systems provides broadcasting, cable and satellite organizations with comprehensive automation and media content management solutions that address every area of television-related operations. Its newsroom, content and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States, Germany and Singapore. More information is available at www.omnibus.tv.