Belgian Facilities House Launches Three Lifestyle Channels With Software Playout and Automation System

LONDON — Nov. 7, 2007 — OmniBus Systems, the award-winning provider of comprehensive broadcast automation and content management solutions, today announced that leading Belgian facilities company VIDEOHOUSE is broadcasting three channels with OmniBus iTX, the ground-breaking software playout and automation system. VITAYA, a lifestyle-themed channel, has been hosted on iTX from Sept. 13, 2007, followed by the health channel VITALITEIT and a third property-themed channel in October 2007.

"iTX was the natural choice for these channels because it offered the best combination of features, cost-effectiveness and easy integration into our existing systems," said Dirk Theunis, technical and operations manager for VIDEOHOUSE. "We wanted a solution that could deliver high production values and interface readily with our traffic and Avid systems. Another important factor was iTX's ability to deal with different formats within the same playlist, since we are looking at upgrading some of the content on these channels to HD. iTX offers a very flexible and inexpensive path up to HD broadcasting."

VIDEOHOUSE's iTX solution comprises the three main on-air channels with logo generation and graphics, an ingest channel and a backup channel. Secondary events are scheduled by the traffic system with dynamic CGs added in iTX. Content from the Avid systems is transferred automatically to the iTX storage for insertion into the playlists. VITAYA is a standard-definition premium channel available to all viewers and includes letterbox and anamorphic content, while VITALITEIT and the property channel are digital.

iTX is a revolutionary, next-generation software-based broadcast production and transmission solution that uses standard IT hardware and advanced software technology to provide all the functionality of a traditional broadcast playout chain integrated into a file-based environment and equally capable of linear broadcasting, IPTV streaming and VOD content generation. Building on OmniBus Systems' decades of experience as a leading provider of high-end automation, ingest, editing, content management and playout solutions, this ground-breaking system uses a single unified software application to provide sophisticated video server and master controller functions, with powerful built-in graphics, character generation and logo insertion tools.

More information about OmniBus Systems' digital asset management, automation and transmission technology is available online at www.omnibus.tv.

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About OmniBus Systems
OmniBus Systems provides broadcasting, cable, and satellite organizations with comprehensive automation and media content management solutions that address every area of television-related operations. Its newsroom, content, and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management, and playout. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States, Germany, and Singapore. More information is available at www.omnibus.tv.

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ENDS