OmniBus Launches iTX NEWS

Highly Flexible News and Sports Solution With Rapid Response Capability for Late-Breaking Events

DENVER — March 12, 2008— OmniBus Systems, the award-winning provider of comprehensive broadcast automation and content management solutions, today announced the preview at NAB2008 of iTX NEWS, a powerful next-generation, multi-media news solution based on OmniBus iTX, the market-leading software production and transmission system. Developed in consultation with some of the major names in news broadcasting, iTX NEWS provides an extremely speedy, flexible and responsive workflow for today's rapidly evolving, multi-format news environment.

"iTX NEWS consists of a wide-ranging suite of product components that can be mixed and matched to provide solutions to suit large network broadcasters, as well as smaller regional news operations," said OmniBus CTO Ian Fletcher. "It combines a high degree of efficiency, through extensive automation, with the ability to react extremely rapidly to late-breaking news. With built-in news-optimized editing facilities, and all rendering done in real time, journalists can take edited sequences to air immediately, making reaction times to unfolding events very rapid indeed."

Conceived and developed to be a true 21st-Century news solution, iTX NEWS has outstanding multi-format capabilities, allowing users to easily ingest and edit together SD and HD sources, and combine them in the same playlist with non-broadcast material such as security footage and user-generated content, with real-time format conversion and rendering of effects.

The iTX architecture streamlines the output of multiple versions of the same playlist for SD, HD, Internet streaming, mobileTV and other platforms, with automatic transcoding and distribution of content.

iTX NEWS includes comprehensive media acquisition, asset tracking and logging tools, powerful browse capabilities and rapid Windows Media encoding for news streaming. Content can be acquired from a wide variety of sources – AVID, Final Cut Pro, live ingest, digital news delivery services and viewer-generated sources – and any mixture of formats can be combined in the same playlist.

Frame-accurate proxy streaming is available to all users via the OmniBus SmartClient, which provides rich and journalist-friendly access to content and metadata, either embedded within the journalist's newsroom computer system or via a Web browser at any Web-enabled location. Journalists can view material at the desktop, cut it together into sequences for further editing, or send it directly from the SmartClient for immediate transmission without the need for transcoding, copying, or rendering. (See separate release for more details on OmniBus SmartClient.)

iTX NEWS also includes iTX Edit, a purpose-designed multi-format editing solution tailored for news and sports applications, with the unique ability to take edits to air without prior rendering – iTX does this in real-time, with graphics, audio and video effects, stills, captions and voiceovers. EDLs can also be exported to Final Cut Pro or AVID for craft editing if required.

iTX NEWS offers unprecedented flexibility in late-breaking situations by allowing operators to move seamlessly between completely automated sequential operation and total random-access manual control. This MOS-compatible solution can operate in one of two modes: regional bulletins can be produced entirely within the iTX environment or, for larger, more complex operations, iTX works as a "Smart Video Server" with one or more iTX systems feeding a conventional production switcher and transitions taking place either on the production switcher or within iTX.

iTX NEWS includes an optional, integrated, advanced 3D graphics package; it can also control many of the industry-standard graphics devices, allowing both graphics and video elements to be controlled from within a single playlist.

More information about OmniBus Systems' digital asset management, automation and transmission technology is available online at www.omnibus.tv.

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About OmniBus Systems
OmniBus Systems provides broadcasting, cable, and satellite organizations with comprehensive automation and media content management solutions that address every area of television-related operations. Its newsroom, content, and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management, and playout. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States, Germany, and Singapore. More information is available at www.omnibus.tv.

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