SD Transmission Chain Trade-In Offer From OmniBus

DENVER — March 31, 2009 — OmniBus Systems today announced a trade-in offer for broadcasters looking for a cost-effective way of replacing their legacy transmission chain equipment. For a limited period, OmniBus is offering a generous trade-in package for a variety of legacy video equipment against an iTX-based system. OmniBus iTX offers enterprise-class, software-based SD/HD transmission and content management facilities, eliminating the need for dedicated broadcast hardware — including video servers, a master control switcher/mixer, an automation system, graphics devices, a character generator, a logo inserter and still stores. iTX integrates easily into existing workflows, simplifying the transition to state-of-the-art, less costly technology, and offers a reduction of up to 50 percent of conventional capital equipment expense while lowering ongoing operating costs by 50 percent or more.

"While many broadcasters may want to make this transition to more advanced, flexible and resilient IT-based systems such as iTX, they are often faced with limited capital budget or equipment that is not fully depreciated," said OmniBus Systems CEO Mike Oldham. "We want to help these customers by providing a financial incentive to modernize and 'HD-ready' their facilities now. We expect to see a number of broadcasters at this year's NAB Show who are interested in taking advantage of this cost-saving offer."

Broadcast facilities seeking to replace legacy video servers and other transmission equipment nearing obsolescence or lacking HD capability with newer hardware-based equivalents will miss the opportunity to create a next-generation infrastructure that delivers increased functionality, greater workflow efficiencies and lower operating costs. More than 500 channels have now been transitioned to iTX by some of the world's leading broadcasters in demanding and high-profile broadcast applications that are either difficult or impossible to achieve with the previous generation of technology.

iTX offers a quick and easy transition path. Support for a wide range of video formats and traffic systems, combined with iTX's ability to integrate with existing digital archives, greatly simplifies the migration process and allows broadcasters to streamline their entire workflow for a capital expenditure similar to that required for replacement video servers. More importantly, because it is a software-based system that runs on commodity HP IT server hardware, iTX delivers a solution that is easily upgradeable to HD and offers complete redundancy for all equipment.

More information about OmniBus Systems' digital asset management, automation and transmission technology is available online at www.omnibus.tv.

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About OmniBus iTX
OmniBus iTX is the next-generation solution that combines and exceeds all the functions of a conventional transmission chain in a single, integrated suite of software applications. The system provides an end-to-end solution for a wide range of operating environments including broadcast channel management, news and disaster recovery. With market-leading support for SD and HD, including 1080p24, and an exceptional ability to integrate with third-party systems, iTX is the most powerful and cost-effective solution available for launching and operating high-quality channels in over-the-air broadcast, IPTV, mobile TV, DTH, VOD and streaming.

About OmniBus Systems
OmniBus Systems provides broadcasting, cable and satellite organizations with comprehensive automation and media content management solutions that address every area of television-related operations. Its newsroom, content and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States and Singapore. More information is available at www.omnibus.tv.