Sky Channel Chooses OmniBus Systems' iTX for Three-Screen Expansion in Australia

LONDON — Feb. 1, 2010 — OmniBus Systems, the award-winning provider of comprehensive broadcast automation, content management and workflow solutions, today announced that Sky Racing in Australia has chosen OmniBus iTX for the multi-platform transmission of four television channels, one online and two mobile TV channels.

Sky's iTX installation is configured with the iTX GFX real-time 3D graphics module, chosen for the television channels, to allow the generation of dynamic live 3D graphics being fed from multiple data sources in coverage for a variety of programming, including racing.

"iTX offers us a dynamic transmission and automation platform with some exceptional high-end graphics capabilities and the ability to scale very easily to accommodate new channel launches for TV, Web and mobile," said Carl Petch, Sky Racing chief engineer. "These are mission-critical channels. The live racing coverage we provide is used by the wagering industry, so a very high standard of robustness is essential, as is a tight integration with our existing workflows and asset management system."

"As the OmniBus distributor in Australia and New Zealand, it's very exciting for Quinto Communications to be installing Australia's first iTX system at Sky Racing," said Tom Pavicic, Quinto Communications' general manager. "We are creating an iTX support team in Australia for Sky Racing and future iTX deployments; this local support base is a critical step in successfully introducing the iTX platform to Australia. This is a very powerful transmission platform with features that open up a lot of possibilities for all kinds of broadcasters in Australia. iTX is perfect for Sky's multi-platform service, making the launch of channels to traditional broadcast format, Web and mobile a highly streamlined operation. The iTX system makes it possible to create an entire high-quality, no-compromise multi-channel transmission infrastructure for less than the cost of a conventional automation system alone."

"We are delighted to add Australia to our expanding iTX deployment base in the Asia-Pacific (APAC) region, which includes Japan, Hong Kong, Malaysia, Singapore and Indonesia," said Fintan Mc Kiernan, OmniBus Systems' APAC sales manager. "We have recently expanded our APAC facility in Kuala Lumpur to consolidate iTX support for the region and to provide the requisite backing for our partners, such as Quinto Communications, to in turn offer the highest level of support to Sky Racing and our other customers in the region."

With a roster of major-league users including AT&T, Turner, DIRECTV, CNN, ABC and the BBC, the all-software iTX platform is being used to drive large-scale prime-time broadcasting services applications that require the ability to integrate into complex environments, provide exchange of data with the broadcaster's business and traffic systems, and respond instantly to input from a variety of sources. Around 1,000 channels of iTX are in operation around the world.

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About Quinto Communications
Quinto Communications is one of Australia and New Zealand's leading suppliers of broadcast products and solutions to the broadcast, post-production, government, corporate and telco market sectors. Having been established for more than 25 years, with offices in Melbourne and Sydney, Australia, and Auckland, New Zealand, Quinto represents some of the world's leading and most respected broadcast equipment manufacturers and has a team of dedicated professionals that offer customers leading-edge technology and unparalleled quality local customer support. More information is available at www.quinto.com.au.

About Sky Racing
Sky Racing is a world leader in multi-venue race broadcasting, telecasting more than 60,000 races each year to millions of viewers in Australia and around the globe. Sky Racing transmits to more than 5,000 outlets across Australia and in 18 countries around the world via satellite, cable, mobile TV and the Internet. Sky Racing provides up to 17 hours of live thoroughbred, harness and greyhound racing coverage each day. In addition, in-depth form previews and reviews are telecast, as well as racing and sports betting programming. Sky Racing reaches approximately 2.2 million Australian homes with a potential reach of more than 5 million viewers. Sky Racing is owned by Tabcorp – Australia's premier gambling and entertainment group.

About OmniBus Systems
OmniBus Systems provides broadcasting, cable and satellite organizations with comprehensive automation and media content management solutions that address every area of television related operations. Its newsroom, content and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and the United States and support offices in Malaysia and Singapore. More information is available at www.omnibus.tv.

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