NAB 2010 Preview
OmniBus Systems
Booth N3722

On Display at the 2010 NAB Show:

OmniBus iTX Updates:

At the 2010 NAB Show, OmniBus will be showcasing the latest version of iTX, offering more than 130 new features designed to further enhance the outstanding flexibility and power of the industry's leading platform. New features include advanced aspect ratio control with AFD insertion; BXF schedule import; enhanced CG capability and closed-captioning functionality; support for copy guard data insertion; additional bit rate support for Dolby® D (AC3); enhanced support for Front Porch Digital's DIVArchive; Nielsen audio watermarking insertion; support for a wider range of media formats; scheduled automated routing functionality; support for native FCP format and ideasunlimited.tv's content monitoring application, ContentProbe; RSS reader for use as a data source in iTX CG tickers; schedule preview control; sequence insertion for ad-hoc insertion of break sequences into live events and long-form programs; MPEG-2/H.264 IP streaming; V-Chip data insertion and serial control of up to eight VTRs.

Format-independent and bit-rate-agnostic, iTX allows broadcasters to mix both media formats and resolutions in the same schedule. Compressed video files such as MPEG2, MPEG4 (H.264), DV25/50 and Windows Media® — as well as wrapped formats such as MXF and QuickTime® — are all supported in their native form and decoded by iTX during transmission. Broadcast HD, SD and lower bit rates can be mixed within a single schedule and are automatically up or down converted by iTX. Live sources can be scheduled, mixed and branded along with recorded content.

Radio Broadcasting
Broadcasters who need to transmit radio channels alongside their other services can use iTX for playlist scheduling and playout from the same integrated system. Playlists can either be built within iTX or taken from an external system. iTX supports a wide range of audio formats and allows the inclusion of audio transitions and voiceovers. This highly responsive platform is ideal for use in a live environment for playing out news clips and jingles.

iTX for Internet Television and Streaming
iTX can equally be used for Internet TV and streaming delivery applications. In use by the industry's largest IPTV provider and powering services to more than a million IPTV subscribers, iTX provides all the capabilities needed to produce a highly crafted transmission stream, including video/audio transitions, logo insertions, voiceovers, and two-dimensional DVE moves for squeeze-and-tease effects. It creates extra revenue opportunities by enabling the insertion of advertising based on schedule time, cue tones, GPIs, SCTE 104 DPI or manual triggering.

Company Overview:

OmniBus Systems, the award-winning provider of comprehensive broadcast automation, content management and workflow solutions, will be showing the latest version of iTX, the ground-breaking automation and transmission platform at the 2010 NAB Show.

This next-generation, multi-platform content delivery solution is the natural successor to conventional automation and playout technology, and the future of content delivery for any type of media organization.

For broadcasters delivering content via IP, radio or conventional transmission, iTX uniquely offers a single integrated content management, automation and playout platform. For the first time, operators can oversee the transmission of conventional broadcast streams, radio and Internet streams in a large variety of formats, from the same user interface.

Whether operating in conventional hardware-based environments, transitioning to an IT-based model, or creating entirely new facilities based on the most advanced technology available, media organizations can deploy iTX to achieve substantially reduced cost of ownership without losing any of the flexibility and capabilities provided by dedicated conventional systems.

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