BroadView Software and OmniBus Systems Achieve Full-Scope BXF Implementation

SMPTE Standard Data Exchange Among Traffic, Programming and Automation Enables Workflow Innovation

TORONTO and DENVER — June 22, 2010 — BroadView Software, a leading software developer specializing in broadcast information-management solutions, and OmniBus Systems, the award-winning provider of comprehensive broadcast automation, content management and workflow solutions, have achieved a landmark in the deployment of BXF, a SMPTE standard data-exchange and messaging protocol for communication among broadcast systems. Their joint integration of traffic, programming and automation systems realizes the goal of real-time data exchange between broadcast systems. This represents a fundamental advance over legacy approaches limited to periodic updates, and opens opportunities for significant workflow innovation in media operations.

The groundbreaking BXF implementation unites BroadView Software's broadcast management suite combining traffic, programming and billing with OmniBus' iTX software-based automated transmission platform encompassing automation, playout, character generator (CG) and branding functions.

"This realizes the promise of BXF taking us past simple communications to full integration," said Michael Atkin, BroadView's founding partner and president. "We have created a robust, sophisticated interface to address real world problems and the entire workflow between programming, traffic and automation that unlocks the power of BroadView and OmniBus iTX."

The BXF integration between BroadView and OmniBus iTX is live at several leading broadcasters in the U.S. and Canada. A key advance is the ability to leverage information in BroadView's Programming and Traffic modules to create sophisticated secondary events with OmniBus' iTX CG/branding capabilities. This greatly reduces the effort required for day-to-day management of such secondary events. For example, programming information such as title, author, duration and next showing is accessed dynamically for use in lower thirds and snipes.

"This is a full-scope BXF implementation that utilizes its comprehensive XML-based schema to create a data exchange environment that extends the functionality of both systems," said John Wadle, vice president for technology, OmniBus Systems. "The opportunity for broadcasters is to reengineer workflows to take advantage of the fact that participating systems can share information throughout the scheduling and playout process, allowing changes in the schedule much closer to airtime than previously possible."

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About BroadView Software
BroadView Software Inc. is a leading North American software developer specializing in broadcast information-management solutions. With more than two decades experience, BroadView has a well-established reputation in the broadcast industry for delivering a comprehensive toolset for programming, traffic and sales that combines sophisticated functionality with ease of use. BroadView's winning trifecta for clients provides highly configurable software, excellent training, plus full conversion of historical data. With BroadView, stations can maximize revenues with increased profitability and operational savings. For more information, visit www.BroadViewSoftware.com.

About OmniBus Systems
OmniBus Systems provides broadcasting, cable and satellite organizations with comprehensive automation and media content management solutions that address every area of television related operations. Its newsroom, content and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and the United States and support offices in Malaysia and Singapore. More information is available at www.omnibus.tv.